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Big I MN Expo




Date: Thursday April 4th, 2024
Time: 8:15am-5:30pm
Location: Mystic Lake Event Center


Online Registration Closes 3/26/24!
Please note that our theme is Wild West and we are encouraging people to dress up, however this is a Casino and there are strict rules about bringing weapons on the premises.  Even plastic fake ones.  We want to have fun but not have anyone get put in the SLAMMER!


To book your sleeping room by phone at the Mystic Lake Casino Hotel, 2400 Mystic Lake Blvd., Prior Lake, MN, 55372, (952) 445-9000 Group Code:  Big I Minnesota 2024 Block. Cutoff deadline is March 6th, 2024

Inspirational Keynote Speaker

Lance_Allred_300x300.jpgLance Allred

Lance Allred, with his “Principles of Perseverance,” is the first deaf player in NBA History and an expert on Leadership, Perseverance and Grit.

Legally deaf, at 80% hearing loss, from RH complications at birth, Lance was born and raised in a polygamist commune in rural Montana before his family left at the age of 13. Unable to play basketball with his hearing aids in and standing at 6'11, Lance is more than a basketball player as he didn't begin playing until he was in 8th grade as a way of adjusting to his new life outside of his childhood upbringing. 

As an international Inspirational Speaker, Lance’s story of being an underdog is for anyone who has ever felt a dream was just out of reach, as he travels the world sharing his “Principles of Perseverance” and journey of becoming the first deaf player in NBA history… at the age of 27, which took him seven years longer than the average NBA rookie.

Authoring 5 books, with his first one LONGSHOT, published by HarperCollins in 2009, and latest, THE NEW ALPHA MALE, with Sounds True Publishers, Lance is also the TEDx Star of "What is Your Polygamy?" which currently has over 4.6 Million Views. He is the first outside speaker the F.B.I. (Federal Bureau of Investigation) has ever brought in for group training and consultaion on leadership development, as well as having spoken to corporations such as Costco, Keybank, Coldwell Banker, CocaCola and many others, including over 40,000 students across the United States.

Check Out the Fun we Had Last Year!

SCHEDULE – Thursday April 4, 2024
8:15am - 9:00am State of the Association Breakfast - Isanti 1
9:15am - 11:15am Artificial Intelligence and Insurance Agents - Panic or Promise? (2CE) - Isanti 2
9:15am - 11:15am Hard Market Panel Discussion - Isanti 3
11:30am-1:00pm Awards Luncheon - Waconia
  • Buffet Lunch
  • Keynote: LIONS AND LEADERS: The Principles of Perseverance - Lance Allred
  • Awards Presentation and Videos
1:00pm-4:00pm EXPO - Minnetonka
4:00pm-5:30pm Reception - Pre-Function

Artificial Intelligence and Insurance Agents

Tom Wetzel, Thomas H. Wetzel & Associates

The insurance industry has long used artificial intelligence, however the new generation of tools signal a quantum leap in capability and will trigger disruption and realignments.  Insurance agents face both challenges and opportunities to ride the AI wave -- by using what AI can do to serve their clients while amplifying those skills and qualities AI can't replicate.

Hard Market Panel Discussion

Companies Participating: Western National, West Bend, Auto-Owners, Travelers

Hear from industry leaders and gain insight into the future of the insurance industry.  Topics will include navigating through the hard-market and innovative strategies to shape the landscape ahead.

LIONS AND LEADERS: The Principles of Perseverance

Lance's smash hit keynote on leadership, perseverance and grit where Lance will show, with his 5 Principles of Perseverance, how he achieved what many perceived to be an unattainable goal: The First Deaf Player in NBA History.

-A Leader of Your Own Life

Adaptability is a prominent theme throughout Lance's story and keynote.

Each principle is introduced and applied through powerful stories and anecdotes from Lance's global experience at the professional sports/corporate level. The takeaway and action points are strong and clear for any audience and any level. 

He is now duplicating those same principles on a daily basis to conquer his next "unattainable goal," showing that he continues to walk the walk. 

Hear from industry leaders and gain insight into the future of the insurance industry.  Topics will include navigating through the hard-market and innovative strategies to shape the landscape ahead.


April Goodin

Executive VP & CEO
p: 763.235.6475
  • Speaker Contact
  • Program

Keith Knapp

Communications Director & Database Manager
p: 763-235-6478
  • Exhibitor Contact
  • Power in Partner Coordinator
  • Convention Registration

Exhibitor Information

Exhibitor Registration, Exhibit Floor Plan, Exhibitor Kit, Exhibitor List, Internet Access Form, Electric Access Form